Welcome to the official site of the Cupid Must Die movement, a campaign standing against the gross commericalization and manhandling of what is a noble holiday to celebrate the love for both strangers and important folk in your life.

Once a celebration of the selfless love people around the world have for each other, St. Valentine's Day has become an excuse for companies to sell greeting cards, chocolates and trinkets because, according to them, buying things for the people you love is the best way to show them you care. So spend, spend, spend.

It is out of a great concern for the loss of St. Valentine's true meaning that PORTO DIAO has created this movement. The reason for this is simple: people should not assume that by purchasing items for others, they will gain the world's love and appreciation. You should not accept things that are meant to buy your love... YOUR LOVE IS NOT FOR SALE.